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- CPA Firm SEO
In reviewing one of my favorite websites, Search Engine Journal, I found a great article entitled, 6 Ultimate On Page SEO Techniques, by John Britsios. This is a good resource article for those Marketing Directors trying their hand at SEO for the first time, or are working with an outsourced vendor and want to learn more about the mechanics of what is happening and why. To be honest, I sent this link to my client to help them understand exactly what Flashpoint is doing to their site and more specifically why it is important to our SEO efforts.
Key highlights from the SEO article include:
- Title Tags. The Title tag is used to define the title of a web page, with the Title tag placed between the <head> and </head> tags in the html of the page. Search engines will recognize the Title tag as the title of the page. Each page should have its own distinct Title tag.
- Description Meta Tags. Used to provide a brief description of a Web page, the Description meta tag should clearly describe the purpose of the page, for both the user and the search engines.
- Keyword Meta Tags. This tag lists the words or phrases that are descriptive of, and found within the contents of the page. This tag provides some additional text for crawler-based search engines. However because of frequent attempts to abuse their systems, most search engines now ignore this tag.
- Heading Tags. The “Header tag” is nothing more than a headline of the page, so it should be kept short. 45 characters, including spaces, is a good target. Each page should have a clearly defined <h1> header tag, to identify the primary subject of the page to both the user and the search engine. Be sure to use the primary search phrase you are targeting within this tag.
- Phrase Elements. Use the semantical tags <STRONG> and <EM> tags for targeted keywords within the visible content of your pages, but sparingly. Those tags are alternatives to the <B> and <I> tags, which can also be used, but are for visual presentation purposes only.
- Alt Atrributes. Resist the temptation to stuff your alt. attributes with keywords. Keyword density is no longer as important as it once was, and doing so could subject you to penalties.
Increase Your SEO Knowledge.
As you become more familiar with the world of search engine optimization you will see how these on page tips are important to your site’s success in organic rankings with Google, Yahoo and Bing to name a few. In a futrue post I will discuss the benefits/mechanics of off page optimization which functions differently from the concepts mentioned here. However, off page is just as important to solid rankings as on page optimization.
- CPA Firm Search Engine Optimization
Flashpoint Marketing is a search engine optimization (SEO) and marketing firm dedicated to placing our clients’ websites on the first page of relevant natural search results on leading search engines, such as Google, Yahoo, and Bing.
In SEO, there are no substitutes for concrete, quantifiable results. We optimize all aspects of your web presence (on and off site optimization) using a combination of proven strategies, cutting-edge ingenuity, and tireless hard work.
Our search engine optimization firm understands that SEO, like any other form of advertising, is only effective if it generates new business. Our services are designed not only to bring visitors to your site, but also to maximize your ROI by creating websites which turn those visitors into new customers. We specialize in:
- Web Optimization (Organic / PPC)
- Website Design / Re-design
- Social Media Optimization
- Blog Development & Deployment
- Content Development/Keyword Optimization
- CPA Firm SEO
Get Noticed. Get Optimized.
We specialize in search engine optimization, PPC marketing, website code optimization, and search engine marketing to CPA and Accounting Firms.
